Tourism in Squamish
Supporting People, Places & Nature
Tourism in Squamish is about more than just unforgettable adventures—it’s about supporting the people who live here, protecting the natural places we love, and creating meaningful connections between visitors and the land.
What is the Value of Tourism in Squamish?
Tourism is at the heart of Squamish—it helps our community thrive and keeps our outdoor spaces vibrant and well-loved. In 2018 alone, visitors to Squamish spent over $95 million. That visitor spending supported nearly 800 local jobs, contributed $35.5 million in wages, and generated $26.6 million in tax revenues, with $2.1 million staying right here to support local services and initiatives.
But the impact of tourism goes beyond the numbers. It helps local businesses succeed, fosters cultural connections, and supports efforts to protect our natural environment. The visitors who come here—whether for climbing, biking, hiking, or simply soaking up the mountain and ocean views—help make Squamish the lively, welcoming place we’re proud to call home.
Who Takes Care of Squamish’s Outdoor Spaces?
Squamish’s stunning mountains, forests, waterways, and parks don’t stay beautiful on their own—it’s a collective effort!
How is Tourism Squamish Caring for Squamish’s Natural Spaces?
While you’re out exploring, you might spot Tourism Squamish’s Destination Stewards—you’ll recognize them by their bright yellow shirts and signature #ExploreSquamish info trike! Our Destination Stewards are here to help visitors (and locals!) enjoy Squamish responsibly while keeping our parks and trails pristine.
Here’s how the program helps care for Squamish:
Offering advice, tips, and reminders on how to explore with care and reduce environmental impact.
During summer 2024, stewards observed people complying with posted rules and regulations the majority of the time (87%).
Investing in initiatives that help maintain and enhance Squamish’s beloved trails for future generations.
Once a week in summer 2024, stewards worked alongside different agencies to conduct trail maintenace.
Encouraging everyone to take part in conservation efforts, creating a shared sense of responsibility.
In summer 2024, stewards interacted with over 7,300 visitors and residents at various locations around Squamish.
The Red Bag Program is designed to keep our trails, parks, and community spaces clean. Outdoor enthusiasts are encouraged to pack out their rubbish and pick up any garbage left behind by collecting a red bag from stewards and returning a full bag of garbage in exchange for a beverage or ice cream token.
Over 200 full bags of garbage were returned in summer 2024!
Tourism Squamish, as part of the Sea to Sky Destination Management Council, proudly champions the award-winning Don’t Love It to Death initiative throughout the Squamish area.
This program encourages visitors and locals alike to explore responsibly, respect local communities, and help preserve the natural spaces we all enjoy. By promoting mindful recreation and sustainable travel, we’re working together to keep Squamish’s trails, parks, and wild places thriving for future generations.
Love Squamish as much as we do?
There are plenty of simple ways to give back and help care for this special place while you’re here.
